Cultural diplomacy
Sharing Kenya’s culture, sport, tourism and creativity with the world, and building the relationships that follow.
Why this matters
Kenya’s culture is one of its greatest diplomatic assets. From athletics and music to cuisine, film and fashion, cultural diplomacy builds the goodwill and recognition that open doors for trade, tourism and partnership.
The Ministry promotes Kenya as a destination and a brand, working with the tourism and creative sectors to project a confident, contemporary image of the country abroad.
Kenya’s world-leading athletes, its film and music talent, and its reputation for warmth and hospitality carry the country’s story to audiences that policy alone cannot reach.
Kenya’s approach
Promoting brand Kenya
Projecting a confident, modern image of Kenya through culture, sport and the creative economy.
Growing tourism
Supporting Magical Kenya and the tourism sector to welcome visitors and investors.
Backing the creative economy
Opening markets and platforms for Kenyan film, music, fashion and design.
Sports diplomacy
Celebrating Kenya’s athletes as ambassadors who carry the flag to the world.
